Privacy Policy

Privacy Policy

Introduction

Welcome to https://serp-research.154news.com (hereafter referred to as “SERP Research”, “we”, or “our”). We are dedicated to protecting your privacy and ensuring the security of your personal data. This comprehensive Privacy Policy explains our practices regarding the collection, handling, and protection of information from users accessing our website, services, applications, and products.

Scope

This policy covers all aspects of SERP Research’s online presence, including but not limited to:

1. Our official website at https://serp-research.154news.com
2. All associated mobile and desktop applications
3. Online services and tools provided through our platform
4. Any interactive features or products integrated into our website

Please note that this policy does not apply to third-party websites, apps, or services linked from our platform. These external entities have their own privacy policies governing user data collection and processing.

Processing Activities

This Privacy Policy is designed to guide you through the following interactions:

1. Account Usage: When you create an account with us, we collect and store your account information (username, email, password hash) for secure login.
2. Transactions: If you make purchases or payments using our services, we gather financial data necessary for processing transactions securely.
3. Communication: We may reach out to users via emails, phone calls, or SMS for promotional purposes, newsletters, surveys, or support, and your consent is appreciated.

Personal Data Collection

SERP Research collects various categories of personal information, including:

1. Account Details: This includes user names, email addresses, profile pictures, and passwords (hashed and salted for security).
2. Payment Information: Credit card numbers, expiration dates, CVV codes, and billing addresses are securely stored for transaction processing.
3. Financial Data: We may collect banking details, bank statements, or other financial records for compliance and fraud prevention purposes.
4. Purchase History: Records of your purchases, including products, quantities, and prices, help us provide personalized recommendations.
5. Mobile Device IDs: Unique identifiers from your mobile device allow us to enhance user experiences on our apps.
6. Location Data: With your consent, we access location services to offer location-based content and services.
7. Feedback and Reviews: Your comments, ratings, and reviews help improve our products and services.
8. Social Media Profiles: We may collect data from social media platforms when users choose to log in via these services.
9. Product Interactions: Information on how you interact with our products, such as clicks, views, and search queries, is used for analytics and personalization.

We collect this data through direct user input, server logs, browser cookies, and third-party partnerships, always adhering to legal and ethical standards.

Cookies and Tracking Technologies

SERP Research uses cookies and similar tracking technologies to enhance your experience and gather analytical insights:

1. Strictly Necessary Cookies: These ensure basic functions like secure login and website navigation.
2. Preference Cookies: They remember user preferences, language settings, and customization choices.
3. Analytics Cookies: Used by our analytics partners to track anonymous usage patterns, helping us improve the site’s performance.

Users have control over non-essential cookies through our built-in Cookie Manager, allowing them to manage their tracking preferences.

Data Retention and Deletion

We adhere to data minimization principles and retain personal data only for legitimate business purposes or as required by law:

1. Legal Obligations: We may need to keep certain records for tax, legal, or regulatory compliance purposes.
2. Business Operations: Personal data is stored for the duration it takes to fulfill the purpose of its collection, after which it is securely deleted or anonymized.
3. User Preferences: Some user preferences and settings are retained to provide a seamless experience upon future visits.

Security Measures

We have implemented robust security practices to safeguard your personal data:

1. Encryption: We use encryption protocols for data at rest and in transit to protect against unauthorized access.
2. Secure Third-Party Processing: We engage reputable third-party service providers who adhere to strict data protection standards.
3. Regular Audits: Our security measures are regularly reviewed, tested, and updated to address emerging threats.

Children’s Privacy

SERP Research does not intentionally collect or solicit personal information from children under the age of 18. Our services are designed for a general audience, and we encourage parents and guardians to supervise their child’s online activities.

Your Data Rights

Depending on your location, you have various rights regarding your personal data:

1. Access: You can request access to the personal data we hold about you.
2. Rectification: If your data is inaccurate or incomplete, you can ask for corrections.
3. Erasure (Right to be Forgotten): In certain jurisdictions, you can request the deletion of your data.
4. Restriction: You may limit our processing of your data in specific circumstances.
5. Data Portability: Upon request, we can provide a copy of your data in a structured format.
6. Objection: You have the right to object to certain data processing operations.
7. Non-Discrimination: Your data cannot be used against you for discriminatory purposes.
8. Appeals and Complaints: You can file appeals or complaints with our privacy team or relevant regulatory bodies.

To exercise these rights, please contact our Data Protection Officer via the details provided below.

Changes to Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Any modifications will be effective immediately upon publication on our website with a revised version number.

Contact Us

For any questions, concerns, or requests regarding this policy, your data, or to exercise your rights, please contact us:

• Email: [email protected]
• Mail: Privacy Policy Inquiries, SERP Research, 123 Main Street, City, Country – zip code